BRP Yellow Day 2026: Wear Yellow on November 5 to Ride Out Intimidation and Help End Bullying

BRP Yellow Day is on Thursday, November 5, 2026, and everyone is invited to wear yellow to stand up against bullying. To take part, wear yellow on November 5 and share a public photo on Facebook, Instagram or LinkedIn with the hashtag #RideOutIntimidation. Yellow Day is part of BRP's Ride Out Intimidation program, and BRP supports anti-bullying organizations around the world through it, including two Canadian charities this year. BRP says it contributed more than CA$307,590 to these organizations last year and plans an even greater contribution in 2026.
Key Takeaways
- BRP Yellow Day 2026 takes place on Thursday, November 5, and asks people to wear yellow to help end bullying.
- To participate, post a public photo of yourself in yellow on Facebook, Instagram or LinkedIn with the hashtag #RideOutIntimidation.
- BRP says it contributed more than CA$307,590 to anti-bullying organizations worldwide through last year's Yellow Day.
- The 2026 Canadian beneficiaries listed by BRP are Fondation Tel-jeunes and Bulle et Baluchon, both based in Quebec.
- Yellow Day is part of BRP's Ride Out Intimidation program, through which BRP says it has invested more than CAD $10 million since 2022.
- Ontario schools mark Bullying Awareness and Prevention Week from November 15 to 21, 2026, and Pink Shirt Day falls on February 24, 2027.
If you ride a Ski-Doo, you probably already own something yellow. It's the colour of the trail, the colour on the hood of thousands of sleds across Ontario, and the colour BRP has chosen for a much bigger cause. On November 5, that yellow jacket, hoodie or toque becomes a simple way to tell a kid, a coworker or a neighbour that they're not alone.
Bullying doesn't stay in the schoolyard. It shows up online, in workplaces and in communities, including the riding community we're proud to be part of. Riding clubs, trail volunteers and dealership teams across Ontario are built on looking out for each other, whether that's stopping to help a stranded sled or making a new rider feel welcome on their first group ride. Yellow Day takes that same spirit and points it at something that affects far too many people.
This guide explains what BRP Yellow Day is, how to take part on November 5, who this year's beneficiaries are and where to find support. It also covers Canada's other anti-bullying dates and ideas for showing your colours in your favourite Ski-Doo clothing or Can-Am riding gear.

What Is BRP Yellow Day?
BRP Yellow Day is an annual day when BRP invites employees, dealers, riders and partners worldwide to wear yellow and share their commitment to ending bullying on social media. According to BRP, Yellow Day is its way of creating the momentum to put an end to bullying, and BRP backs the day with financial contributions to anti-bullying organizations in the regions where it operates.
Yellow Day is the most visible part of BRP's Ride Out Intimidation program. BRP describes the program's goal as building a world where everyone feels safe, respected and valued, with three focus areas:
- Youth in schools. Supporting programs that help children and teens who experience bullying.
- Marginalized communities. Uplifting groups who are more often targets of intimidation.
- Safe, respectful workplaces. Recognizing that bullying doesn't end when school does.
The 2025 edition, held on November 20, 2025, was BRP's fourth annual Yellow Day. BRP reported that more than 6,000 employees, dealers, ambassadors and partners took part, and that it has invested more than CAD $10 million in charitable contributions through Ride Out Intimidation since 2022.
How Do You Take Part in BRP Yellow Day on November 5?
You take part in BRP Yellow Day by wearing yellow on November 5, 2026, and sharing a public photo of yourself in yellow on Facebook, Instagram or LinkedIn with the hashtag #RideOutIntimidation. BRP has tied its Yellow Day donations to these public posts, and in 2025 it pledged a donation for each public post featuring participants in yellow with the hashtag.
- Wear yellow on Thursday, November 5. A jacket, hoodie, hat, scarf, socks or a full riding suit all count.
- Take a photo. Solo, with your family, your riding group, your classroom or your coworkers.
- Post it publicly. Share it on Facebook, Instagram or LinkedIn. BRP specifies public posts.
- Use the hashtag #RideOutIntimidation. That's how your post gets counted and found.
- Be creative and authentic. BRP encourages people not to be afraid to have fun with it.
Ideas for Riders, Families, Schools and Workplaces
BRP Yellow Day works best when groups join in together, because one photo of 20 people in yellow sends a powerful message.
- Riders and clubs. Snap a group photo in your yellow Ski-Doo jackets, or line up your yellow sleds and machines in the driveway or at the clubhouse.
- Families. Dress the kids in yellow for school and talk with them about what bullying looks like and what to do if they see it.
- Schools and teams. Make November 5 a yellow day for the class, team or club, and use it to kick off Bullying Awareness and Prevention Week a week and a half later.
- Workplaces. Invite coworkers to wear yellow and take a team photo. BRP's program specifically includes respectful workplaces.
If you share your photo, tag us and use #RideOutIntimidation so we can cheer you on.

Who Do BRP's Yellow Day Donations Support?
BRP's Yellow Day donations support charitable organizations dedicated to fighting bullying and intimidation around the world. For the 2026 edition, BRP lists beneficiaries in Australia, Austria, Brazil, Canada, Finland, France, Mexico and the United States, and says additional beneficiaries will be announced.
The two Canadian beneficiaries listed by BRP for 2026 are:
- Fondation Tel-jeunes. A confidential support service where teens can talk with trained professionals about anything on their minds, by phone or text, plus an anonymous forum. Tel-jeunes was also a Canadian beneficiary of Yellow Day 2025.
- Bulle et Baluchon. A reference and training centre in Sherbrooke, in Quebec's Estrie region, that works to prevent violence against children through workshops in French and English for children aged 4 to 12 and the adults around them.
| Year | Yellow Day date | What BRP reported |
|---|---|---|
| 2025 | November 20, 2025 | Fourth annual Yellow Day, more than 6,000 participants and more than CAD $300,000 donated |
| 2026 | November 5, 2026 | Beneficiaries in 8 countries, including Fondation Tel-jeunes and Bulle et Baluchon in Canada |
When Are Canada's Anti-Bullying Days in 2026 and 2027?
The main anti-bullying dates for Ontario families this season are BRP Yellow Day on November 5, 2026, Ontario's Bullying Awareness and Prevention Week from November 15 to 21, 2026, and Pink Shirt Day on February 24, 2027. Many people search for "anti bullying day", and in Canada there are several dates worth marking on the calendar.
| Day or week | 2026–27 date | What it is |
|---|---|---|
| BRP Yellow Day | Thursday, November 5, 2026 | Wear yellow and post with #RideOutIntimidation to support BRP's anti-bullying donations |
| Bullying Awareness and Prevention Week (Ontario) | November 15–21, 2026 | Ontario's designated week for schools, starting on the third Sunday of November |
| Pink Shirt Day (Canada) | Wednesday, February 24, 2027 | Canada's national anti-bullying day, held on the last Wednesday of February |
Ontario's Bullying Awareness and Prevention Week was established by the province's Accepting Schools Act in 2012, which designates the week beginning on the third Sunday of November. Individual school boards may schedule their activities a little differently, so check your child's school calendar.
Where Can You Get Help With Bullying in Ontario?
If you or someone you know is being bullied, help is available right now. In Canada, Kids Help Phone offers free, confidential support for kids, teens and young adults 24 hours a day: call 1-800-668-6868 or text CONNECT to 686868. If someone is in immediate danger, call 911.
- Kids Help Phone. Call 1-800-668-6868 or text CONNECT to 686868, 24/7, anywhere in Canada.
- Tel-jeunes. Teens can call 1-800-263-2266 or text 1-866-811-4811, from 8 a.m. to midnight, seven days a week.
- Your school. Every Ontario school board has a bullying prevention plan. Teachers, principals and guidance counsellors can help.
- BRP's Resource Hub. BRP's free Ride Out Intimidation Resource Hub shares guides, articles and expert tips from its anti-bullying partners for schools, workplaces and beyond.
Talking openly matters too. Ask kids how things are going at school and online, listen without judgment, and let them know telling an adult is the brave thing to do.

How Can Riders Show Their Colours on Yellow Day?
Riders can show their colours on Yellow Day by wearing their yellow riding gear, lining up their yellow machines for a photo, or picking up a yellow piece to wear all season. Yellow has been a signature colour for Ski-Doo for decades, so plenty of riders already have something in the closet.
- Yellow jackets and hoodies. Browse Ski-Doo clothing for jackets, hoodies and casual wear in classic Ski-Doo yellow and black.
- Helmets and accessories. A bright helmet or goggle strap is an easy add. See our snowmobile helmets.
- Off-road and summer riders. Can-Am and Sea-Doo riders can find options in our Can-Am riding gear.
- Your machine. A yellow Ski-Doo, Can-Am or Sea-Doo in the background makes a great Yellow Day photo.
Community is a big part of why we love this sport. Read about the friendships built on the water in our post on Sea-Doo social clubs and the riding community.
Celebrating Yellow Day Near Our Oakville and Collingwood Locations
Collingwood, Grey County and Georgian Bay
Energy Powersports Collingwood at 180 Mountain Rd is part of a close-knit riding community across Collingwood, the Blue Mountains, Wasaga Beach, Meaford and Owen Sound. November 5 is a great day for local riding clubs, schools and teams to snap a yellow group photo. Learn more about our newest store in Energy Powersports Collingwood is open.
Oakville, Halton and the GTA
Our Oakville store at 879 Cranberry Court serves riders and families across Oakville, Burlington, Milton and Mississauga. Wherever you are on November 5, wear yellow, post your photo with #RideOutIntimidation and help keep the momentum going.

Frequently Asked Questions
When is BRP Yellow Day 2026?
BRP Yellow Day 2026 is on Thursday, November 5, 2026. BRP invites everyone to wear yellow that day to help end bullying.
How do I participate in BRP Yellow Day?
Wear yellow on November 5 and share a public photo of yourself in yellow on Facebook, Instagram or LinkedIn with the hashtag #RideOutIntimidation. Group photos with family, friends, classmates or coworkers are encouraged.
What does #RideOutIntimidation mean?
The hashtag #RideOutIntimidation belongs to BRP's Ride Out Intimidation program, which fights bullying in schools, workplaces and communities. Using it on Yellow Day connects your public post to BRP's campaign and its donations.
Which Canadian charities does BRP Yellow Day support in 2026?
BRP lists Fondation Tel-jeunes and Bulle et Baluchon as the 2026 Canadian beneficiaries. BRP also supports organizations in Australia, Austria, Brazil, Finland, France, Mexico and the United States, with more to be announced.
How much did BRP donate on Yellow Day last year?
BRP says it contributed more than CA$307,590 to organizations worldwide dedicated to ending bullying as part of last year's Yellow Day, and it plans an even greater contribution this year.
When is anti-bullying week in Ontario in 2026?
Ontario's Bullying Awareness and Prevention Week runs from November 15 to 21, 2026. The province designates the week beginning on the third Sunday of November each year.
When is Pink Shirt Day 2027?
Pink Shirt Day in Canada is on Wednesday, February 24, 2027. It's held on the last Wednesday of February each year.
Where can a child get help with bullying in Canada?
Kids Help Phone offers free, confidential support 24/7. Call 1-800-668-6868 or text CONNECT to 686868, and call 911 if someone is in immediate danger.
Do I have to own BRP gear to take part?
No. Anything yellow works, from a T-shirt to a toque. BRP riding gear is a fun option for riders, but the only requirement is wearing yellow and sharing your support.
Is there a BRP dealer near Wasaga Beach or Owen Sound?
Yes. Energy Powersports Collingwood at 180 Mountain Rd, Unit 101, is a short drive from Wasaga Beach, Stayner and Meaford and an easy trip from Owen Sound, with Ski-Doo, Can-Am and Sea-Doo sales, service, parts and gear.
Visit Us
Oakville: 879 Cranberry Court, Oakville, Ontario, L6L 6J7. Call 905-901-5500.
Collingwood: 180 Mountain Rd, Unit 101, Collingwood, Ontario, L9Y 3Z9. Call 705-532-2277.
Wear Yellow on November 5
Thursday, November 5, is BRP Yellow Day. Pull out your yellow jacket, gather your riding group, your family or your team, and share a public photo with #RideOutIntimidation. It takes a minute, and it helps fund the people working every day to end bullying.
Visit BRP's Yellow Day page for the full list of beneficiaries, explore the free Resource Hub, and stop by our Oakville or Collingwood location anytime. Browse Ski-Doo and BRP riding gear online if you want to show your colours all season.
